{"id":1193,"date":"2023-06-13T11:43:14","date_gmt":"2023-06-13T11:43:14","guid":{"rendered":"https:\/\/www.nhl-talk.com\/?p=1193"},"modified":"2023-06-13T11:43:14","modified_gmt":"2023-06-13T11:43:14","slug":"why-is-seo-important-what-is-seo","status":"publish","type":"post","link":"https:\/\/www.nhl-talk.com\/why-is-seo-important-what-is-seo\/","title":{"rendered":"WHY IS SEO IMPORTANT &#038; WHAT IS SEO?"},"content":{"rendered":"<p>Knowing why SEO is so important requires an understanding of the many elements that make up SEO and how they interact. In other words, SEO is crucial since it raises your website&#8217;s exposure, which in turn leads to more traffic and the potential for generating revenue from customers. Do check out: <a href=\"https:\/\/webworks.ie\/seo-services-ireland\/\">SEO services<\/a><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.nhl-talk.com\/why-is-seo-important-what-is-seo\/#THE_ESSENTIALS_OF_SEO_MARKETING\" title=\"THE ESSENTIALS OF SEO MARKETING.\">THE ESSENTIALS OF SEO MARKETING.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.nhl-talk.com\/why-is-seo-important-what-is-seo\/#Keywords\" title=\"Keywords\">Keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.nhl-talk.com\/why-is-seo-important-what-is-seo\/#Content\" title=\"Content\">Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.nhl-talk.com\/why-is-seo-important-what-is-seo\/#SEO_off-page\" title=\"SEO off-page\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\">SEO off-page\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.nhl-talk.com\/why-is-seo-important-what-is-seo\/#SEO_for_local_search\" title=\"SEO for local search\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\">SEO for local search\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.nhl-talk.com\/why-is-seo-important-what-is-seo\/#Internet_Advertising\" title=\"Internet Advertising\">Internet Advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.nhl-talk.com\/why-is-seo-important-what-is-seo\/#Rankings_and_visibility\" title=\"Rankings and visibility\">Rankings and visibility<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.nhl-talk.com\/why-is-seo-important-what-is-seo\/#Web_use\" title=\"Web use\">Web use<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"THE_ESSENTIALS_OF_SEO_MARKETING\"><\/span><strong>THE ESSENTIALS OF SEO MARKETING.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Keywords\"><\/span><strong>Keywords<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Although the day when keywords were the only SEO tactic that counted is long gone, it doesn&#8217;t imply that they are no longer important. Today, however, for keywords to be successful in your content, they must be well-studied, selected, and utilised sparingly.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Content\"><\/span><strong>Content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Content is essential to SEO since it is the vehicle via which you communicate with and engage with people. It&#8217;s essential to comprehend your point of view and produce effective content. If you owned a nursery, for instance, and wanted to increase your exposure, you would publish multiple blogs about gardening, selecting the finest plant species, growth tips, and other subjects. Your blog would come up when someone looked for gardening expertise, and you could engage with that potential customer by providing them with helpful information. If a prospect needs to make a purchase, like a plant, you want to be the nursery that sprang to mind right away.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"SEO_off-page\"><\/span><strong>SEO off-page\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Off-page SEO refers to external optimisation techniques used outside of your website. It establishes authority for your website to have high-quality backlinks from other websites, which tell search engines that your site is significant and of high calibre. The key strategy utilised for offline search engine optimisation is link development.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"SEO_for_local_search\"><\/span><strong>SEO for local search\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Local SEO is becoming more and more crucial as more people use their mobile devices to perform searches. Nowadays, mobile devices are used for 60% of all searches, and roughly 50% of those queries have a local purpose. Let&#8217;s assume you run a restaurant. Local search engine optimisation (SEO) would make sure that locals found your website while looking for the best restaurants in the area.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Internet_Advertising\"><\/span><strong>Internet Advertising<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Search engine marketing (SEM) is the term used to describe paid marketing activities such as display ads, native ads, Google AdWords, social media ads, pay-per-click (PPC), Google shopping ads, and more. Understanding SEO&#8217;s Role in Contemporary Business.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Rankings_and_visibility\"><\/span><strong>Rankings and visibility<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>One of the most important SEO tasks is enhacing visibility, or making it easier for potential customers to find you when they search for anything you have to offer. Directly affecting your visibility is your rating.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Web_use\"><\/span><strong>Web use<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>One of the key objectives of SEO is to increase online traffic, and you may improve traffic by improving visibility and ranks. Think about this for a moment: going up just one position in the search results may raise CTR by an astounding 30.8%. Roughly 32% of clicks on Google searches go to the first result.<\/p>\n<p><strong>Aut<\/strong><strong>hority<\/strong><\/p>\n<p>In terms of both online consumers and search engines, Page Authority (PA) is growing increasingly important. In short, authority indicates that your website is reputable, of a high calibre, topical, and has something to offer.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Knowing why SEO is so important requires an understanding of the many elements that make up SEO and how they interact. In other words, SEO is crucial since it raises your website&#8217;s exposure, which in turn leads to more traffic and the potential for generating revenue from customers. Do check out: SEO services THE ESSENTIALS [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":1194,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.9.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>WHY IS SEO IMPORTANT &amp; WHAT IS SEO? - NHL Talk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nhl-talk.com\/why-is-seo-important-what-is-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WHY IS SEO IMPORTANT &amp; WHAT IS SEO? - NHL Talk\" \/>\n<meta property=\"og:description\" content=\"Knowing why SEO is so important requires an understanding of the many elements that make up SEO and how they interact. 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Do check out: SEO services THE ESSENTIALS [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nhl-talk.com\/why-is-seo-important-what-is-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"NHL Talk\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-13T11:43:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.nhl-talk.com\/wp-content\/uploads\/2023\/06\/WHY-IS-SEO-IMPORTANT-WHAT-IS-SEO.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Hensel Jackson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hensel Jackson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.nhl-talk.com\/why-is-seo-important-what-is-seo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.nhl-talk.com\/why-is-seo-important-what-is-seo\/\"},\"author\":{\"name\":\"Hensel Jackson\",\"@id\":\"https:\/\/www.nhl-talk.com\/#\/schema\/person\/7eeb1503685e529a9cd2b6ee4fb01f44\"},\"headline\":\"WHY IS SEO IMPORTANT &#038; WHAT IS SEO?\",\"datePublished\":\"2023-06-13T11:43:14+00:00\",\"dateModified\":\"2023-06-13T11:43:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.nhl-talk.com\/why-is-seo-important-what-is-seo\/\"},\"wordCount\":509,\"publisher\":{\"@id\":\"https:\/\/www.nhl-talk.com\/#organization\"},\"articleSection\":[\"Tech\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.nhl-talk.com\/why-is-seo-important-what-is-seo\/\",\"url\":\"https:\/\/www.nhl-talk.com\/why-is-seo-important-what-is-seo\/\",\"name\":\"WHY IS SEO IMPORTANT & WHAT IS SEO? 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