Selling products on Amazon can be challenging. With millions of items available, making your products stand out is crucial. The program helps sellers understand what potential customers are looking for and how they can make their products more visible in search engine results for potential customers. In keyword research, words and phrases people use to search for products on Amazon are located and analysed to uncover and investigate potential search keywords.
Keyword research important for Amazon sellers
- It helps your products appear in relevant searches.
- It improves your product listings’ visibility.
- It can lead to more sales and better performance.
- It gives you insights into customer needs and preferences.
Amazon agency conducts keyword research
- Starting with seed keywords – The agency begins by identifying seed keywords. These are basic terms that describe the product. For example, if selling a blender, seed keywords might include a blender, smoothie maker, or food processor.
- Using Amazon’s search bar – The agency then uses Amazon’s search bar to find related keywords. As they type in seed keywords, Amazon suggests popular search terms.
- Analysing competitors – The agency looks at top-performing products in the same category and studies the keywords in titles, bullet points, and product descriptions.
- Utilizing keyword research tools – Many agencies use specialised tools for Amazon keyword research.
- Considering long-tail keywords – Long-tail keywords are longer, more specific phrases. While they may have a lower search volume, they often have less competition and higher conversion rates. An agency will look for relevant long-tail keywords to target less competitive niches.
Apply keyword research to product listings
- Optimizing product titles – The product title is crucial for visibility. The agency crafts titles that include the most important keywords while being transparent and appealing to customers.
- Enhancing bullet points and descriptions – The agency uses keywords naturally in bullet points and product descriptions. This improves search relevance without making the text feel forced or unnatural.
- Backend search terms – Sellers are allowed to add hidden keywords in the backend of Amazon’s platform. The agency uses this space to include additional relevant keywords that couldn’t fit the visible listing.
Importance of Amazon’s main image
What is Amazon’s main image get more info on myamazonguy.com/services/design/amazon-main-image-ctr-upgrade. The main image is the first thing customers see in search results. While it doesn’t directly involve keywords, it plays a crucial role in click-through rates. An excellent main image can significantly increase the chances of a customer clicking on your listing.
- Monitoring and adjusting – Keyword research isn’t a one-time task. A good Amazon agency continually monitors performance and makes adjustments.
- Staying up-to-date – Amazon’s algorithm and customer search behaviour change over time. The agency stays informed about these changes and adapts its keyword strategy accordingly.
- Balancing search terms and readability – While keywords are essential, the agency ensures that product listings remain readable and customer-friendly.
Keyword research is crucial to succeeding on Amazon. It helps products appear in relevant searches and attract potential customers. An Amazon agency can significantly boost a product’s visibility and sales potential by using a systematic approach to find and apply the right keywords. Remember, effective keyword research is an ongoing process that requires constant attention and adjustment to stay ahead in the competitive Amazon marketplace.
